Steel Products Manufacturer — 220% More B2B Leads
How we transformed a dated manufacturer website into a high-converting B2B lead engine — with a 97 PageSpeed score and 220% increase in qualified inquiries within 60 days.
The Challenge
The client, a mid-sized steel products manufacturer based in Gujarat, was generating almost zero digital inquiries despite having a broad product range and strong manufacturing capabilities. Their existing website was built on an outdated template, loaded in over 8 seconds on mobile, had no product catalogue structure, and was completely invisible on Google for any relevant search terms. International buyers who found them through trade directories were visiting the website and leaving immediately — the site failed to communicate credibility.
Our Solution
We rebuilt the entire website from scratch in clean HTML with a structured product catalogue covering their full range — flat bars, angles, channels, beams, and custom fabrication. Each product category received its own dedicated page with technical specifications, available grades, sizes, tolerances, and a direct RFQ form. We added dedicated international pages targeting buyers in the UAE, USA, and Europe, prominent display of their ISO certification and manufacturing facility details, and WhatsApp integration for instant buyer contact. The site was deployed on Cloudflare Pages for global CDN delivery.
The Results
Within 60 days of launch, the client was receiving an average of 12 qualified B2B inquiries per week — up from near zero. PageSpeed score reached 97 on desktop and 94 on mobile. The site began ranking on the first page of Google for several product-specific search terms within 45 days. The client secured two new international accounts within the first quarter, directly attributed to the website.
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